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Return Path is home to more experts on email marketing, email deliverability and sender reputation than any other company in the email industry. On this page you will find biographical information and, where available, high-res head shots and Twitter handles for our stable of email gurus.

Need an expert source for your story? Contact the Return Path Press Office.

Meet Return Path’s Email Experts

Matt Blumberg

Co-Founder, Chief Executive Officer & Chairman
Expertise: email marketing and deliverability, entrepreneurship, management, technology

Matt Blumberg founded Return Path in 1999 because he believed the world needed email to work better. Matt is passionate about enhancing the online relationship between email subscribers and marketers so that both sides of the equation benefit. It is with great pride that he has watched this initial creation grow to a company of 150 employees with the market leading brand, innovative products, and the email industry’s most renowned experts.

Before Return Path, Matt ran marketing, product management, and the internet group for MovieFone, Inc. (later acquired by AOL). Prior to that he served as an associate with private equity firm General Atlantic Partners and was a consultant with Mercer Management Consulting. He holds a B.A. from Princeton University.

You can learn much more about Matt by reading his email marketing and entrepreneurship blog Only Once -- one of the first CEO blogs on the Internet.

Anita Absey

SVP, Sales, Service and Marketing
Expertise: Expertise: email marketing, sales and service for B2B companies, management

Anita is a veteran of the interactive marketing industry and has built her experience leading successful teams at Axciom, Abacus Direct and DoubleClick. A self-proclaimed "data junkie," Anita has helped hundreds of leading marketers integrate data and technology to build profitable marketing programs.

Anita joined Return Path in 2003, and is the leader of our global sales, service and marketing teams, planning and implementing all sales, service and marketing activities in order to meet our goals for retention, growth and profitability. She holds a B.A. in economics from Fordham University.

 

Tom Bartel

CIPP, Chief Privacy Officer
Expertise: email deliverability, sender reputation, email privacy, email certification programs

Tom Bartel helped to define email deliverability as a service when he co-founded Assurance Systems with George Bilbrey in 2002. He has been with Return Path since its acquisition of Assurance Systems in 2003 where he now leads the Return Path Certification Program, the most widely accepted email whitelist available today. He also serves as Chief Privacy Officer, ensuring Return Path and their clients understand and adhere to industry regulations and best practices.

With long experience in email services and technology, Tom has held senior positions at Email Publishing, MessageMedia, and DoubleClick. He is certified by the IAPP as a Certified Information Privacy Professional and holds a B.A. in speech communications from Colorado State University.

George Bilbrey

Co-Founder, President
Expertise: email deliverability, sender reputation, global email infrastructure trends, entrepreneurship

George Bilbrey is the founder of the industry’s first deliverability service provider, Assurance Systems, which merged with Return Path in 2003. He is a recognized expert on the subjects of email reputation and deliverability and is active in many industry organizations, including the Messaging Anti-Abuse Working Group (MAAWG) and the Online Trust Alliance (OTA). In his role as president of Return Path George is the driving force behind the ongoing innovation of our products and services.

Prior to Return Path, George served as Director of Product Management at Worldprints.com and as a partner in the telecommunications group at Mercer Management Consulting. He holds a B.A. in economics from Duke University, and an MBA from the Kenan-Flagler School of Business, University of North Carolina.

You can learn much more about George by reading his email technology and entrepreneurship blog Monkey Mind Labs.

 

Stephanie Colleton

Director of Response Consulting
Expertise: email marketing, marketing response

Stephanie works with marketers to increase email response rates and improve the overall ROI of their email programs. With over 10 years of marketing and consulting experience, Stephanie has built and managed interactive marketing programs for direct marketing and media businesses.

Stephanie began her career in the online industry at America Online where she directed web redesigns, managed email newsletter programs and pioneered wireless web applications. Following her success at AOL, Stephanie joined BMG Columbia House to lead email and web product marketing efforts to increase online CD and DVD club sales. Her accomplishments with BMG Columbia House include launching an innovative subscription based music club product and email marketing program.

Margaret Farmakis

Senior Director of Response Consulting
Expertise: email marketing, marketing response

Margaret uses her extensive knowledge of email campaign strategy and branding to help marketers grow their subscriber base, improve program relevancy and increase lifetime value of their email customers.

Prior to Return Path, Margaret spent 10 years producing and managing multi-channel integrated direct marketing programs for Fortune 100 companies, focusing on the financial services and technology sectors. She most recently held a senior-level marketing position with Strategic Communications, Inc., a marketing/communications agency in Boston.

Previous experience also includes project management and editorial roles at SchoolSports, Inc., publisher of RISE Magazine, the nation's leading sports and active lifestyle magazine for teens (formerly SchoolSports Magazine), and SchoolSports.com.

Richard Gibson

Channel Relationship Manager
Expertise: email marketing metrics and measurement, email marketing in Europe

Richard works from the Return Path UK office managing the relationships with channel partners, predominately email technology providers. He is also a long-standing Email Marketing Council member, and since 2004 he has Chaired the Benchmarking Hub. He also worked with IAB (Internet Advertising Bureau) to organise a joint event: Email Marketing: Art or Science. He has regularly contributed to trade press articles, blogs and a book on the topic of email marketing and has chaired and spoken at UK-DMA events as well as presenting DMA research in several European countries. In 2005 he was voted by B2B Marketing Magazine as one of the top twenty opinion formers in the UK.

Prior to joining Return Path in April 2009 he was Commercial Director for RSA Direct and has many years direct and interactive marketing experience.

Chad Malchow

Vice President of Sales and Client Service, North America
Expertise: email marketing, email deliverability, sender reputation

Chad joined Return Path in a direct sales role in 2000. Over the years, he played a leading role in growing Return Path offerings from a single ECOA product to a suite of email deliverability, reputation and response services. In March of 2005, he was promoted to Vice President and in 2009 expanded his responsibilities to lead the North American client services organization.

Prior to Return Path, he held sales positions at Hershey Foods and McLane, a subsidiary of Wal-Mart. Chad holds a B.S. in business management from California Lutheran University.

Bonnie Malone

Director of Response Consulting
Expertise: email marketing, marketing response

With 10 years of marketing and merchandising experience, Bonnie has managed multi-channel, multi-million dollar businesses for Fortune 100 companies in the retail sector. Her knowledge of merchandising, customer buying behavior and email campaign strategy have been instrumental in positioning her clients as thought-leaders in their marketplace while instilling brand loyalty, building subscriber lists and improving ROI. Her programs have experienced a 20-40% increase in open and click-through rates, 50-85% revenue growth, and 40-60% database growth.

She most recently held a senior-level e-marketing position with Office Depot, a multi-channel retailer of office supplies, technology, and furniture, where she spent eight years. Previous experience also includes merchandise buying and international brand marketing. Bonnie holds a BS in Merchandising from Florida State University.

Stephanie Miller

VP, Market Development
Expertise: email marketing, consumer marketing, social media integration

Stephanie joined Return Path in 2004 as the VP of Strategic Services where she worked with clients to develop email marketing strategies to get the right message to the right audience at the right time for the right result. In her current role as VP of Market Development Stephanie is Return Path’s senior ambassador to the email industry, helping the company develop and maintain its leadership around the world.

She fell in love with helping clients succeed as a co-founder of a marketing communications consultancy in Philadelphia in 1989. Later, after selling the firm to True North Communications in 1995, she became the first publisher of The Wall Street Journal Interactive Edition. She then moved to San Francisco and helped create Hotmail's database marketing initiatives, founded Real Network's media publishing division and spent several years as a marketing strategy consultant for both high-tech start-ups and mature B2B and B2C companies. Stephanie holds a BA from Temple University and an MBA from the Wharton School of Business.

 

Michelle Pelletier

Senior Director, Professional Services
Expertise: email marketing, email deliverability, sender reputation

Michelle and her team work with the world’s top marketers to understand and implement best practice based strategy to optimize email deliverability, grow their lists and increase ROI for every email they send. Michelle recently transitioned from her prior role at Return Path as Senior Director of Client Services, managing the Platinum service team and overseeing all accounts.

Before joining Return Path, Michelle was the Director of Client Services for ColdSpark, a provider of enterprise infrastructure solutions for email processing and delivery. She has also served as lead Technical Account Manager for both DoubleClick and MessageMedia supporting email marketing initiatives for IBM, Cisco, Intuit and others. She is the co-chair of the Email Experience Council’s Deliverability & Rendering Roundtable. Michelle holds a B.S. in psychology from the University of Maryland.

Guy Shelton

VP of Sales and Client Services, Europe
Expertise: email deliverability in Europe, sender reputation in Europe

As the head of Return Path’s sales and service teams in Europe, Guy is leading the company’s international expansion by bringing email deliverability best practice to the EMEA territories. Guy brings 13 years experience in email marketing to his role, and most recently he served as Managing Director UK and Group Sales Director for United MailSolutions.

Guy has held senior leadership positions with MAILPROFILER International, DoubleClick and Premier Global Services (formerly Xpedite Systems). He was one of the founding members and Chairman of the Email Marketing Council of Singapore.

Ken Takahashi

Vice President, Global Channel
Expertise: email deliverability, email technology, global email marketing

Ken joined Return Path in 2006 to build the company's international business. In his current role he is responsible for our channel partnerships around the world. He joined Return Path from DoubleClick’s email division (which was later acquired by Epsilon) where he was Vice President of Strategic Partnerships. In that capacity, Ken was responsible for all aspects of global partner strategy, management and execution in addition to running the industry's first international email deliverability team located throughout North America, Europe and the Asia Pacific region.

His email marketing tenure started at MessageMedia and is now fast approaching the decade mark. Ken serves on the board of directors to the Online Trust Alliance. He holds a B.S. from the Stern School of Business at New York University.

 
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