• I am a
  • I am interested in

Return Path Keeps the World Safe for Email

We look at the problems facing the email industry. Then we work to solve them. Sometimes that requires innovative technologies. Sometimes it just requires thinking about things in a different way. Usually, it requires both. That’s why we offer a range of different solutions.

Use the handy tabs on the left to tell us a little bit about who you are or what you're interested in.

Email is an incredibly powerful marketing tool. So why is it usually so bad?

Because creating good email isn’t easy. The content has to be relevant. It has to look right. It has to be sent to the right people. And of course, it has to make it to their inbox.

Here are some of the ways we can help you make email friends rather than enemies.

Email marketers can be the Internet publisher’s best friend (...or at least his rich uncle).

That’s the good news. The bad news is that selling your subscriber base the wrong way can turn your adoring audience into an angry mob.

Here are some ways we can help you build more revenue from your subscriber base without anyone crying "Spam!"

  • Postmaster Network: We have multiple sources of revenue to share – that means more for you.
  • Sender Score: Get those newsletters into the inbox, not the junk folder.

Our mission is to keep the world safe for email marketing.

Another way to say that is: Our mission is to keep the world safe from unwanted email. Does that sound a bit like your mission?

Here are a few of the ways we can help keep your network spam-free without making it content-free as well.

If a client’s message leaves your server and no one ever receives it, is it even a message at all?

When you’re done pondering this, here are some of the ways we can help your clients get more emails into the inbox (and help increase your revenue in the process).

  • Sender Score: Quickly meet your clients’ need for superior deliverability services and open new revenue streams for your company.
  • Sender Score Certified: Help your clients reach more than 600 million email boxes with less filtering scrutiny – including Hotmail, MSN, Roadrunner and Outblaze.
  • Sender Score Receiver Alliance: El email, l'email, il email, das email – however you say it, we can help your clients do it better, even overseas.

Advertising is a highly competitive environment.

Let us help you beat the competition and offer your clients email lists that are more targeted, more reliable and more cost-effective.

  • Postmaster Network: Offer more benefits and better solutions to your clients by leveraging our multi-channel products as part of your strategic recommendation.
  • Sender Score: Give your clients a sneak preview of how their campaign will look before they hit send.

When it comes to email lists, less is more. Except when more is more.

Here are some ways you can endure less uncertainty, less wasted effort and less hassle, while giving your clients email lists that are more targeted, more reliable and more cost-effective.

  • Postmaster Network: Offer more benefits and better solutions to your clients by leveraging our multi-channel products as part of your strategic recommendation.
  • Sender Score: Give your clients a sneak preview of how their campaign will look before they hit send.

“Return Path is devoted to keeping the world safe for email. We attack and solve the biggest problems facing the email industry today in partnership with our clients, whether they use email for acquisition, retention or both.”

— Matt Blumberg CEO & Chairman

Use the handy tabs on the left to tell us a little bit about who
you are or what you're interested in.

“If you’re an email receiver, efficient screening depends on using the best reputation data available. And if you send email, a profitable program depends on having a strong reputation bolstered by easy-to-use tools and world class consulting. Sender Score serves both markets, and the combination is powerful.”

— George Bilbrey GM of Delivery Assurance Solutions

Learn more about Sender Score

“The Postmaster Network delivers advertisers a high volume of high quality leads. That quality comes from our strong and transparent member experience and our network of publishers. If you are looking to find new customers or wanting to generate more revenue from your users without interrupting their experience, we can help you do it.”

— Craig Swerdloff GM of Customer Acquisition Solutions

Learn more about Postmaster Network

“Whether your list has data entry errors, garbage addresses or old email addresses, our list hygiene and ECOA services can help make sure that your lists are cleaner, more effective and deliverable. ”

— Chad Malchow VP of Business Development

Learn more about List Growth

“Our Strategic Solutions group will give you the confidence that your subscriber base is in good hands and receiving emails that delight them (and entice them to buy). Let us work with you to ensure high email marketing return.”

— Stephanie Miller VP of Strategic Solutions

Learn more about Strategic Solutions

Subscribe: Email or RSS

Email Marketing Water Cooler

Aug
19

Cooler Idea: A Reader Offers Thoughts on Whitelisting

We love it when a cool idea fuels inspiration for more cool ideas.

One of our readers, Paul Broni of Inbox Interactive, wrote this in response to last week's cool idea from Travelocity:

Why not take it one step further?

You know from the domain which set of instructions the recipient needs. ...

Tell me more

Categories: Deliverability

Aug
18

It's Not Just You: Where All Those 'cnn.com' Emails Come From

Neil Schwartzman
By Neil Schwartzman
Director of Standards and Security, Sender Score Certified Compliance

By now, you have doubtless seen the CNN "news alert" spam using legitimate news story headlines infesting the inboxes of tens of millions of people. There are variations also claiming to be from MSNBC from the same bot network, Storm, and the BBC, on a botnet called Mega-D. No doubt they will morph again to use other social engineered subject lines to trick unwitting people into clicking the links contained within. It is a virus, and more proof that spam 2.0 -- the merging of spammers with virus-makers and spyware writers -- exists. They are unfortunately very good at what they do.

Our friends at MX Logic track this stuff really well, and one of the botnets spewing out this junk was going full throttle at 11 million pieces of spam per hour.

These are all attempts to grow the zombie networks by sending out emails that will infect the computer of anyone who clicks the payload link.

Our inbound spam filtering at Return Path has been ...

Tell me more

Categories: Deliverability

Aug
14

Cool Email Idea: Customized Whitelisting Instructions

What: Getting Into the Inbox with Customized Whitelisting Instructions

Who: Travelocity

Why we love it: Travelocity takes whitelisting to the next level. It's a best practice for marketers to have whitelisting instructions in every email message they send. Typically, these instructions are included above the header of the email message so that subscribers can add the marketer's "from" address to their email client's address book, thereby making them an approved sender. This helps to increase the marketer's deliverability into the inbox and overrides the default "images off" setting (standard for most email clients) so that the marketer's images will automatically render. Travelocity goes one step further by ...

Tell me more

Categories: Response

Aug
13

Want to Engage? Give Subscribers the Edge.

Stephanie Miller
By Stephanie Miller
Global Markets Catalyst

File this under "how to really treat your subscribers with respect." This week, Senator Barack Obama's camp invited subscribers to sign up to be "among the first to know" his selection of a running mate. What a smart email marketing (and campaign building) idea! This is well executed on a number of levels:


  • A great way to treat subscribers like they are special. They are, of course. Especially for a campaign that prides itself on its grassroots heritage and success.
  • A once in a lifetime chance to create a super relevant message. The veep selection has to rank among the most buzz-worthy topic among subscribers as the convention countdown begins. Even though it makes so much sense, very few marketers really let the most loyal fans be among the first to know.
  • A powerful viral tool. Insider knowledge is a proven way

    Tell me more

    Categories: Response

 

Subscribe to our site RSS

Privacy  |  Copyright 2008 Return Path, Inc.