Strategies for Increasing Email Deliverability

By: Brian Westnedge
Regional Director, Channels

Next Wednesday, March 17, 2010 our own resident email education expert, Stephanie Miller, will be participating in a webinar with one of our valued ESP partners, WhatCounts. This important webinar will address five specific factors helping email marketers today dramatically increase deliverability and results from their email campaigns. As inboxes become flooded and the email marketing environment changes, it is always important for marketers to stay up to date on trends and modify strategies. If you are interested in attending this webinar, sign up today.

Categories: News

Ready to join the good guys at the center of the email universe? We're Hiring!

By Angela Baldonero
SVP, People

The email universe is vast and complicated and populated by a diverse group of stakeholders, some good and some bad. The bad guys are of course the spammers and other illegitimate senders who seek to defraud consumers with phishing, spoofing and other scams. Luckily there are a lot of good guys fighting back to protect email for everyone.

THE MISSION
Why is this so important? Email continues to be the most popular and widely used Internet technology by all age groups and any other demographic you can think of. Email is an essential communication tool for all businesses no matter the industry or product. And despite the advent of new technologies that predict the death of email, email will never die. In fact, it's the fuel that drives these new technologies. Did you know that email is engine that powers the world of social media and soon Google Wave? So keeping all aspects of the email universe running smoothly is a critically important task - and Return Path is proud to be at the center of it.

THE ASSIGNMENT
We're incredibly busy working on both sides of inbox by providing large-volume senders with the reputation services they need to achieve high inbox placement. Plus, we offer ISPs and other large receivers access to the data and tools they need to make faster, more accurate filtering decisions. As we work to improve and perfect our current product suite, we'll be introducing new products and services to make email even more powerful - and valuable. It's a lot of work providing senders and receivers with the best technology, data and services in the email universe so we're hiring!

ARE YOU READY?
Have you been working in the email industry for a while? For an ESP or an ISP or a marketer? Are you passionate about keeping the channel safe for consumers and legitimate businesses? Do you want to work with people who are just as passionate about email? Would you like to work for a company that was recently named one of the best places to work? If you can answer "yes" to any of these questions, we'd love to talk to you. Check out our careers page to learn more about open positions.

Categories: News

Google Wave to Add Email Notifications

By Jeremy Goldsmith
Software Engineering Manager

Several months ago, Google released Google Wave, which was described as the next big thing in online communication. An online collaboration tool, it was heralded by techno-pundits as a replacement for email, instant messaging and social networking. Even Google hinted that the current mix of technologies that people use for online communication (email, instant messaging and social networking) is outdated and ready for a new paradigm. ...

Categories: News

Cool Email Idea: Options on Opt-Out

Opt outs are always a bummer, but they are a part of email life. People have changing interests, jobs and lifestyles and your email may not longer be relevant to them. Better to have them move on than...

Categories: Response